( Insights )
Notes fromthe studio.
What we’re learning from shipping brands, products and launches. Short, practical, written by the two people doing the work.
FEATUREDPlaybook · 6 MIN READ
The 90-day relaunch: brand, product and launch
Most teams fix their brand, then their product, then wonder why the launch falls flat. Here’s how we run all three in the same 12 weeks.
Collins
( Latest )
NEW NOTES MOST MONTHS
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- Growth· Paul · 4 MINWhat to track before you spend a dollar on adsPaul · 4 min
- Design· Collins · 5 MINWhat does a brand identity include?Collins · 5 min
- Dev & AI· Collins · 4 MINWhat is a CRM integration, and when do you need one?Collins · 4 min
- Design· Collins · 5 MINWhat should a startup pitch deck include?Collins · 5 min
- Growth· Paul · 4 MINHow long do Meta and Google ads take to work?Paul · 4 min
- Design· Collins · 5 MINWebflow vs Framer: which is right for your startup?Collins · 5 min
- Design· Collins · 5 MINDesign systems are a growth tool, not a nice-to-haveCollins · 5 min
- Growth· Paul · 6 MINWhat $50M in ad spend taught us about creative fatiguePaul · 6 min
- Dev & AI· Collins · 5 MINShipping AI features your customers actually useCollins · 5 min
- Founder notes· Collins · 4 MINWhy we stayed a two-person studioCollins · 4 min
- Growth· Paul · 6 MIN12 landing page patterns we test firstPaul · 6 min
- Design· Collins · 5 MINFrom Figma to production without the handoff taxCollins · 5 min
( The monthly note )
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The best thing we learned that month, one teardown and one template. No fluff, unsubscribe any time.